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Mystery Shopping

At Ashbys we have the experience of providing a full range of research and information services to retailers, brand owners and agencies. We judge our performance in partnership with our clients, providing accurate information and insight to help companies improve their business through our three key competencies:

  • * In-store auditing - pricing, availability & compliance
  • * Mystery shopping
  • * Quantitative research

On a daily basis, our specialised teams visit stores to talk to retailers and their shoppers, monitor the services they provide, and check on the pricing and presentation of goods. Our experience has taught us over time, to measure performance for some of the world’s leading retailers and brand owners through a wide range of research methodologies and techniques. The expertise we deploy cover everything from the most basic ‘pen and paper’ information collection of data, to high-end multi-discipline systems, using the most up-to-date technologies and reporting formats.

Our research is and has been available to outside agencies that can and will benefit from our full coverage, delivering fast and accurate information for their clients. The services we offer can be applied to meet the differing needs of any clients. In our endeavours as a retail and business research specialist, the services we offer fall into 3 key categories: In-store auditing - Our researchers are extremely comfortable operating in the retail environment. Our services in this area range from pricing and availability studies to in-store compliance, space and range checks. Mystery shopping - Customer service is a key factor in dictating where consumers shop and the brands they purchase. Mystery shopping provides insight into how retail staff interacts and operate with customers and whether the product knowledge they posse is sufficient to effectively advise customers on the benefits of any given brand. Quantitative research – One other particular expertise we can introduce lies in customer interviewing, both in-store at the fixture while a purchase decision is being made or as customers exit. We also have experience of developing and running brand or sales tracking programmes, as well as ad-hoc research studies. For more information, and to find out which services are most suited to your requirements, Click the most relevant section of our site - Retailers, Brand Owners or Agencies. We have the experience of providing a full range of data and research and information services to retailers, brand owners and agencies or businesses throughout any sector within the UK.. We measure performance as a proactive exercise in partnership with our clients, providing accurate information and insightful data to help companies improve their business through our three key indicators and competencies:

  • * In-store auditing - pricing, availability & compliance
  • * Mystery shopping
  • * Quantitative research

On a daily basis, our specialised teams across the UK visit stores, and many varieties of businesses to talk to retailers and Businesses and their shoppers, clients and market audience to monitor the services they provide, and check on the pricing and presentation of goods and services or areas of management competencies to audit effective market penetration of a product, brand or service being provided or marketed. We maintains a team of over 2,000 retail specialist and business field workers and team leaders, who conduct interviews, mystery visits, store audits, price checks and other activities with coverage across the whole of the UK . Paper, hand-held and on-line collection methodologies are supported, and we have over technology data collection methods in the field at any one time. Our teams are comfortable operating in the retail and any business environment, whether it be undercover or with store or the business we are contracted to permissions. To enable us to turn our data into research studies around with maximum speed and efficiency, we have effective team members in every region of the UK and Business Sector who are experienced in one of three core skill sets: Interviewing, Price & Data Collection and Mystery Shopping. National Field operations are managed by real time Management staff in their regional bases, with direct communicational access to our head office so as to offer real-time data and research, while our onsite regionally operator team members at local levels at the sharp end of the data collection process ensure local knowledge is maintained and that all services are represented at that local level. All field activities are carried out in accordance with strict industry guidelines. We have a comprehensive regime of quality checks and performance and management indicators in place to ensure the highest levels of accuracy and reliability are achieved in our collection of data. We continually provide the highest quality and standards in all our work. This commitment to quality is reflected in the constant corporate and individual memberships to leading industry authorities and associations we strive to join or participate within. We are currently obtaining the service standard mark of the Market Research Quality Standards Association, and also adhere to ESOMAR’s International Code of Marketing and Social Research Practice, which means you can choose Our Company and services with confidence.

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Neil Ashby - Company Director